One of Custobar’s biggest advantages is that it’s a domestic tool. With developers based in Finland, communication flows smoothly. Working with a local provider also means you don’t have to worry about GDPR issues, as the tool securely stores your data within the EU.
Custobar serves e-commerce and omnichannel businesses best. It comes with ready-made integrations to the most popular POS systems and e-commerce platforms, making it easy to bring data onto the platform—even from physical stores. Custobar can also handle data from more complex systems.
Custobar combines marketing automation and a customer data platform (CDP). Want to know how different target groups behave or which segment generates the most revenue? Custobar natively includes customer lifetime value, various deciles, and multidimensional ways to segment your audiences.
Custobar functions as a customer data management and marketing automation tool that combines customer information and marketing operations into one system. Its key features include:
Dashboard: An overview that allows you to dive into various functions.
360-degree customer view: Displays information such as past purchases and customer service interactions.
Segmentation and audience building: A versatile data model enables building audiences based on many variables.
Integrations: Natively compatible with platforms like Shopify, WooCommerce, and Magento.
Data transfer to advertising and customer service: Audiences can be exported to platforms such as Meta and Google advertising, as well as customer service systems.
Custobar is usually implemented when a company already has some experience with marketing automation and wants to move to a more advanced solution. Typically, Custobar is chosen after basic tools like MailChimp, Apsis, or ActiveCampaign.
The implementation process includes:
Understanding the basic logic (initially requires learning, but becomes easy to use after gaining experience).
Integrations with e-commerce systems and other platforms.
Collecting and utilizing data for marketing and customer service purposes.
Custobar is the right choice when your company already has some familiarity with marketing automation and is ready to make greater use of your data. Custobar serves B2C e-commerce businesses best and truly shines when data flows in from both physical stores and online shops. Those who get the most out of Custobar usually have dedicated resources, either through a partner or a full-time in-house specialist.
Custobar’s list price starts at €498, which lets you benefit from the platform and scale your account up to 20,000 contacts. Always check the latest pricing on Custobar’s pricing page or directly with 70/30 Digital.
GDPR compliance largely depends on the users and the company’s practices—that is, ensuring data is collected and processed in accordance with data protection regulations.
However, Custobar is a worry-free choice in that your data stays on servers located within the EU. Based on our experience, Custobar’s data model inherently considers aspects such as data anonymization and the right to be forgotten.
In brief: Custobar implementation includes migrating data from old systems, creating email templates, warming up the sending IP address, and Custobar user training. 70/30 Digital is Finland’s largest Custobar partner and can manage the entire Custobar implementation process.
The fastest implementations have taken place within weeks, but this always depends on your company’s other digital infrastructure, required integrations, and usually requires communication with other key infrastructure partners.
