Custobar
Custobar works with 70/30 Digital, a leading partner in Finland, to help businesses leverage marketing automation and customer data.
Maximize Your Marketing Automation with Custobar
Custobar is a marketing automation and customer data platform for businesses in Finland and Europe.
It is a completely Finnish company
One of Custobar’s biggest advantages is that it’s a domestic tool. With developers based in Finland, communication flows smoothly. Working with a local provider also means you don’t have to worry about GDPR issues, as the tool securely stores your data within the EU.
For e-commerce and omnichannel
Custobar is ideal for e-commerce and omnichannel businesses, offering ready-made integrations with popular POS and e-commerce platforms, and can handle data from even complex systems.
When you want to learn more about your target audiences
Custobar combines marketing automation and a customer data platform (CDP). Want to know how different target groups behave or which segment generates the most revenue? It natively includes customer lifetime value, various deciles, and multidimensional ways to segment your audiences.
How does Custobar work?
Custobar functions as a customer data management and marketing automation tool that combines customer information and marketing operations into one system. Its key features include:
- Dashboard: An overview that allows you to dive into various functions.
- 360-degree customer view: Displays information such as past purchases and customer service interactions.
- Segmentation and audience building: A versatile data model enables building audiences based on many variables.
- Integrations: Natively compatible with platforms like Shopify, WooCommerce, and Magento.
- Data transfer to advertising and customer service: Audiences can be exported to platforms such as Meta and Google advertising, as well as customer service systems.
Why companies choose it?
When is Custobar the right choice?
Custobar is the right choice when your company already has some familiarity with marketing automation and is ready to make greater use of your data. It serves B2C e-commerce businesses best and truly shines when data flows in from both physical stores and online shops. Those who get the most out of it usually have dedicated resources, either through a partner or a full-time in-house specialist.
How much does it cost?
Custobar’s list price starts at €498, which lets you benefit from the platform and scale your account up to 20,000 contacts. Always check the latest pricing on Custobar’s pricing page or directly with 70/30 Digital.
Is it GDPR compliant?
GDPR compliance largely depends on the users and the company’s practices—that is, ensuring data is collected and processed in accordance with data protection regulations.
However, it is a worry-free choice in that your data stays on servers located within the EU. Based on our experience, Custobar’s data model inherently considers aspects such as data anonymization and the right to be forgotten.
What is the implementation process for Custobar?
In brief: Custobar implementation includes migrating data from old systems, creating email templates, warming up the sending IP address, and Custobar user training. 70/30 Digital is Finland’s largest Custobar partner and can manage the entire Custobar implementation process.
The fastest implementations have taken place within weeks, but this always depends on your company’s other digital infrastructure, required integrations, and usually requires communication with other key infrastructure partners.
What other tools are typically compared alongside Custobar?
Custobar is often compared with Klaviyo, Voyado, Braze, and Bloomreach. They offer similar CDP features, including customer lifetime value, segmentation, and segment performance analysis. Voyado and Braze also offer more advanced multichannel capabilities, such as website personalization.
However, it’s important to note that to fully benefit from any system’s features, marketing processes should be reviewed and optimized alongside any technology upgrade. You can read more about this here.