Playable
Playable is an enterprise-level gamification platform that helps brands boost customer engagement, lead generation, and conversions in a fun, interactive, and measurable way.
Playable as part of 70/30 Digital’s services
Playable is the perfect tool to support 70/30 Digital’s core mission: combining data, marketing, and business growth. It brings a concrete, measurable boost to marketing campaigns aimed at increasing customer insights, conversions, and value across the entire customer journey.
Gamification is not a goal in itself — it’s a way to deliver value and data. That’s why we offer Playable as part of our campaign concepts and automation services, enabling our clients to achieve both visible and business-impacting results.
What does Playable do?
It offers ready-made game mechanics — such as spin-the-wheel, quizzes, scratch-and-win games, and other interactive formats — that can be quickly and easily customized to match your brand’s visual identity and integrated into your marketing automation. Gamified campaigns collect user data, drive deeper engagement, and enhance results like email list growth, conversions, and customer loyalty.
Who is Playable for?
It is especially designed for:
- Medium to large-sized companies
- Brands engaged in ongoing campaigns or performance marketing
- Companies looking to boost conversions or enrich customer data
- Organizations that want to combine entertainment with data-driven marketing
Playable for your Business
How does it differ from its competitors?
Enterprise-scale: Unlike many gamification tools, Playable is built with the needs of large brands in mind (GDPR compliance, integrations, localization, SLA support).
Ease of use and speed: Fast implementation without heavy IT projects.
Ready-made game templates: No need to build everything from scratch — pre-built but customizable games accelerate campaign execution.
Data management and integrations: Deep connectivity with CRM and automation platforms.
How much does it cost?
It operates on a SaaS model, with pricing based on features, number of users, and usage needs. Costs typically range from a few hundred euros per month to several thousand euros, depending on the scale of use and integrations. 70/30 Digital can offer Playable either as part of a complete campaign package or as an ongoing service.
Who might it not be suitable for?
Playable is not designed for:
- Micro businesses or one-off campaigns without plans for further development
- Companies looking for a single “quick fix” solution
- Brands that lack the resources to utilize the results in marketing automation or customer journey development