Agile marketing

Without an operating model, marketing efforts tend to be short-term, open to criticism, and often end up as mere support functions. Agile marketing addresses this problem. We define how your marketing team works, set KPI metrics for their activities, and practice an operating model aimed at continuous improvement and learning.

Modern marketing demands change

Transitioning to modern marketing brings new roles and processes that your marketing team needs to manage. 70/30 Digital builds agile marketing models for its clients and also acts as a coach to help teams adopt agile practices. This ensures that your marketing efforts align with bigger business goals.

Efficiency in work

But how do you reorganize when even your existing tasks feel time-consuming? This is where Marketing Ops—the operational model for marketing—comes in to help.

An agile coach for your team

We review your processes, identify new needs, and create new ways of working that enable your marketing team to succeed!

Is agile marketing the right approach for you?

Agile marketing is an iterative process and operating model that ensures the team focuses on what matters, minimizes waste, and moves steadily toward goals. It’s also the most seamless way to execute strategy and verify its progress in practice.

A continuous way of working

In agile marketing, a process is built to ensure your team has a way to continuously produce valuable work. This way of working creates a buffer against requests and ideas flowing in from other parts of the organization and calms the daily routine so your marketing experts can focus on what they do best.

A way to put strategy into practice

Agile marketing isn’t just about organizing the workday; in our agile marketing model, we ensure that the entire marketing strategy is put into practice. And that’s not all. Our agile model also enables measurable, real-time tracking of how the marketing team, together with partners, is progressing in executing the strategy.

More than just sprints or Kanban

Many people are familiar with agile methods like sprints and Kanban. Some may have even tried using, say, a growth hacking Excel sheet, only to find it didn’t work. For agile to succeed, the model must be designed with and from within the organization. That’s because the problems agile aims to solve vary between organizations. One size does not fit all.