Sift Lab

Sift Lab is a data-focused AI platform that helps eCommerce and retail businesses leverage customer and product data as the foundation for concrete business decisions.

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What does Sift Lab do?

Sift Lab is a data analytics platform for your customer data. Sift Lab uses AI to deeply analyse your customer data and it allows you to create a myriad of segments you can then push to other tools for activation. So Sift lAb combines high end customer data analytics and activation in one platform. We always say that Sift Lab is like the data scientist you’d love to add in to your marketing team!

Why do we offer Sift Lab as part of 70/30 Digital’s services?

70/30 Digital’s core strengths lie in collecting, enriching and analyzing 1st party data. Sift Lab complements this by offering:

  • A fast and efficient AI analysis on your 1st party data. Think getting a basket analysis or a cohort analysis done in just minutes! Sift Lab comes with tens of analysis out of the box and you can build many more yourself.
  • A practical way to make valuable segments ready to be used in other channels, such as Meta, Google or your CDP or marketing automatioin tool.
  • All in all Sift Lab can act as the beating heart of your 1st party data, offering insights to all marketing from strategy to channel activation.
 

Who is Sift Lab for?

Sift Lab is designed for companies and organizations that:

  • Have invested in gathetring 1st party data and already use a CDP (customer data platform) or the like but lack clear insights.
  • Want to support all marketing (or even product team!) by providing deep analysis but without relying on a large in-house data analytics team.

Sift Lab’s Advantages

Sift Lab is a trusted partner in 70/30 Digital’s comparisons, combining data analysis, usability improvement, and strategic development into a continuous service cycle. It’s more than just a tool — it’s also an expert network that complements our core capabilities and delivers concrete results to clients, not just reports.

How does Sift Lab differ from its competitors?

Truly data-focused AI – developed in collaboration with academic research

Lightweight and efficient computational model – environmentally friendly and fast to use

The full chain in one tool – from analytics to segmentation to activation without heavy manual work

AI agent for practical guidance – not just data, but actionable recommendations

Modular structure – over 50 pre-built business case models for fast results

How much does Sift Lab cost?

Pricing is based on a SaaS model and determined by the scope of use. Key factors include:

  • Volume and quality of data

  • Selected modules (e.g., AI agent, segmentation, recommendations)

  • Required integrations and the extent of onboarding

In practice, Sift Lab often offers a pilot phase — typically a 3-month trial — during which value and results are assessed before a broader rollout.

Who might Sift Lab not be suitable for?

Very small websites & businesses may need to gather more transactions & 1st party data before they gain true value from this insights tool.

Sift Lab may not be the best fit if:

  • The company lacks sufficient data volume or the technical readiness to connect data sources
  • The goal is only basic reporting without AI or automation
  • There are no advertising or communication channels in use where the data could be activated

Interested? Leave your contact information, and we’ll get in touch with you