Services
The role of proprietary customer data in running a successful business is growing steadily. It supports leadership, process optimization, and business forecasting while reducing costs related to purchased data and paid advertising.
Services
As a marketing agency fully dedicated to customer data, we have quickly developed deep expertise in the best ways to turn customer data into real business capital.
Proprietary customer data can serve the business in much broader ways—it enables the generation of customer insight that informs business decisions. A customer data strategy defines how and why proprietary customer data can be leveraged more extensively as a key business asset.
One of our most popular services: an audit of your current customer data and marketing technology.
We’ve audited the digital ecosystems of numerous companies. You’ll gain expert insight into how your customer data is already creating value—and where there may be gaps compared to other businesses.
Looking to develop a new loyalty program or refresh your existing one? We’ve done both:
- Conceptualized entirely new, custom loyalty programs, selected the most suitable systems, and implemented the programs
- Updated “slightly outdated” loyalty programs to meet today’s expectations
Few companies use marketing automation as effectively as they could. We help you get the most out of your automation tools—strategically, efficiently, and in a way that supports your business.
We have extensive experience with platforms like ActiveCampaign, Custobar, HubSpot, Triggerbee, and Klaviyo, and deep expertise in working with virtually any other CDP or CRM system.
Agile marketing is an operating model that helps your marketing team focus on truly value-creating activities — instead of constantly reacting and rushing from task to task.
Segmentation divides your customer base into groups to ensure your messages reach the right people at the right time. It enhances campaign relevance, increases conversions, and makes your marketing truly impactful.
Did you know there are over 14,000 marketing technologies in the world? How do you know which ones are right for your needs? We help you identify the tools that best support your business—cost-effectively and with real impact.
Without an operating model, marketing efforts tend to be short-term, open to criticism, and often end up as mere support functions. Agile marketing addresses this problem. We define how your marketing team works, set KPI metrics for their activities, and practice an operating model aimed at continuous improvement and learning.