Segmental lets you compare up to six segments at once and draw conclusions about the effectiveness of your marketing efforts across different groups: which segment’s average purchase value has increased or decreased, and which segment is responding better to newsletters over time?
Segmental
Segmental is a unique segment-specific analytics tool that takes your use of Custobar to the next level. With its clean design, Segmental is also a management-friendly dashboard that lets you easily see the performance of key target groups at a glance
See how your segments evolve
Segmental directs your focus to the segments built in Custobar. Want to track how your most important target groups have developed over time? Now it’s possible. Segmental displays KPI metrics for different segments, such as segment size, value, and behavioral indicators, all in one easy-to-understand view.
Compare segments side by side
Compare automations
In addition to customer data, Segmental lets you compare campaigns and automations side by side. You can directly see how different newsletters and automations perform and track their results over time. We can visualize at a glance how various A/B or A/B/C/D tests have performed.
Segmental is a data analytics tool developed by 70/30 Digital that leverages Custobar’s data but presents it directly from the perspective of segments.
How does Segmental work?
Segmental gathers data via Custobar’s APIs and displays it from the perspective of segments, or customer groups. Have you wanted to track, for example, the average purchase value, segment size, or behavior trends of dog owners over time? Now it’s possible.
What data does Segmental need?
Segmental uses Custobar’s data and target audiences. Any segments you can build in Custobar can be tracked in Segmental. The more zero-party data you have—such as interests or other enriched data—the more insightful Segmental becomes. But you can get started even without it!
What is the process for implementing Segmental?
Segmental is already available in beta. Leave your contact details, and we’ll get in touch to tell you more!