We believe fair play and transparency in data collection and usage should be a standard part of modern business, marketing and digitalization. After all, data is essential to many basic functions in today’s society. It’s what allows our website to be genuinely useful for you and for us, and ensures that holiday greetings reach the right address. That’s why, like nearly every company in the world, we collect data too.
Who We Are
We are a marketing agency called 70/30 Digital Oy (Business ID: 3210008-1). We’re a 100% Finnish company providing services that help our clients advance in marketing and digitalization. You can reach us by sending a message to info@7030digital.com.
We operate in a global environment and some of the excellent tools we use may run on servers located outside the EU. This situation is constantly evolving as some countries exit the EU and companies move their servers. However, if any data is transferred outside the EU, we ensure the destination country complies with EU data protection regulations.
Do we share your data with others? As a rule, no. Our customer relationships are among our most valuable assets, alongside our amazing team. However, your data may be processed by someone else, either a person or an automation bot. Processing means that 70/30 Digital still owns the data, but a third party such as one of the service providers mentioned above may process it on our behalf.
What Data We Collect and Why
We are a data-driven company, which is why we collect information to guide our operations and support our marketing efforts. This includes data related to customer acquisition, client relationship management, and the optimization and improvement of our services. Since we primarily offer services to other businesses, we generally do not collect data on consumers.
As a representative of your company, we may store the following types of information about you:
– Email address, name, job title, company you work for
– Messages we’ve exchanged
– Information on whether you’ve attended our events or viewed materials such as webinars
– The date of your most recent visit to our website
– Other relevant details
Under the EU General Data Protection Regulation (GDPR), the legal basis for processing personal data is our legitimate interest (such as a customer relationship, employment, or membership) and/or your consent to data use. In plain terms, this means there is an existing business relationship between our companies or you represent a company that has a right to access industry-related or business development information. Please note that you are under no obligation to interact with us or visit our website—in which case we will not collect any data about you. You also have the right to request the deletion of your data at any time (see more about your rights below).
We may also receive information from third parties, such as business databases.
Where Does the Data Go?
Systems We Use and Where Your Data Goes
We use the following systems to manage, analyze, and improve our marketing and operations. Here’s how they work and what they do with your data:
Google Analytics
Used for analytics, measurement, and evaluating the effectiveness of our marketing.
HubSpot
Supports multichannel marketing, primarily for newsletters. We also use HubSpot to collect, organize, and analyze customer data. Your information may end up in HubSpot when you subscribe to our newsletter, when we enter into a business agreement with your company, or when we’re in contact about potential collaboration. Data stored in HubSpot may be used for advertising in social media channels such as LinkedIn or Facebook.
WordPress
Our website runs on WordPress. When you send us a message through our website, your data is stored in WordPress. Our WordPress site is hosted on Domainhotelli servers in Finland.
Typeform
A tool we use for surveys and questionnaires. We can see your responses and may link them with your company’s information. Responses may also be published anonymously on our website.
Zoom and other webinar platforms
We love hosting webinars, often using Zoom, but sometimes other platforms as well. These platforms may collect registration information, which may then be transferred to HubSpot.
Leadfeeder by Dealfront
Helps us see which companies have visited our website and which pages they viewed.
Other marketing platforms and technologies
Modern marketing relies heavily on a variety of tools and platforms. We may use different technological solutions to support our marketing efforts.
Let me know if you’d like this presented more visually or in table form!
Do You Transfer Data Outside the EU or Outside Your Company?
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Cookies
Some of the systems we use rely on cookies—small files that are stored in your browser. These cookies help, for example, Google Analytics recognize that you’re a returning visitor rather than someone new, and HubSpot tells us which pages you’ve viewed. You can clear cookies from your browser settings at any time.
How to clear cookies in Chrome
How to clear cookies in Safari
How to clear cookies in Firefox
How Long Do We Retain Data?
We perform regular data maintenance, meaning we delete information related to inactive customers or potential customers. For legal reasons, we are required to retain certain customer-related data for a number of years, or as long as it is considered relevant for our business and our clients.
Your Rights
Right to Access
You have the right to request information about the personal data we process about you and the basis for that processing. We also have the right to verify your identity before fulfilling such a request. If it has been less than a year since your previous request, meaning you request information relatively frequently, we may charge a fee to cover the administrative costs.
Right to Rectification
You have the right to request the correction or completion of any inaccurate, incomplete, outdated or unnecessary data concerning you.
Right to Erasure
You may request that we delete your data. Please note, however, that certain data such as transactional records or information related to contracts and customer relationships may be subject to legal retention requirements. In such cases, the law overrides your request.
Right to Object and Restrict Processing
You may restrict the use of your data as you wish. Again, this does not apply to data we are legally required to retain or process.
Right to Data Portability
You have the right to receive your personal data from us in a structured and commonly used format so you can transfer it to another organization if you choose.
If you wish to exercise any of your rights, please send your request to the email address provided above.
The World Changes, and So Does This Privacy Policy
Progress keeps moving forward, and so does the way we operate. As a sign of that, this privacy policy will likely change in the future. If you’re interested in any updates, keep an eye on this page.
Published: 28 June 2021
Last updated: 24 September 2025