Why does 70/30 Digital offer Voyado as part of its services?
Voyado directly supports our core mission: leveraging data, deepening customer understanding, and driving results through marketing. Our role is to ensure Voyado becomes more than just a technical solution — it truly serves business objectives. We plan and execute onboarding, integrations, and continuous development in close collaboration with our clients — seamlessly aligning technology with strategy.
What is Voyado?
Voyado is a Nordic platform for customer data management (CDP), marketing automation, and loyalty management, specifically designed to meet the needs of B2C commerce and consumer brands. It enables companies to unify, analyze, and activate customer data across multiple channels — delivering more personalized experiences and increasing customer lifetime value over time.
Who is Voyado for?
Voyado is especially well-suited for the needs of retail, eCommerce, and lifestyle brands that want to:
- Gain deeper customer insight through data
- Streamline and automate their marketing efforts
- Build long-term customer relationships and loyalty programs
- Create seamless customer experiences across multiple channels
Voyado as Part of 70/30 Digital’s Complete Solution
Voyado strengthens our service offering by reinforcing the core of customer insight, personalized marketing, and data-driven growth. When customer data, eCommerce, analytics, and marketing are aligned — results improve.
How does Voyado differ from its competitors?
Voyado is known for its user-friendly interface and fast time-to-market. It offers a wide range of ready-made integrations, especially with Nordic eCommerce and POS systems, making implementation smooth and efficient. Compared to large international CDP/MA platforms like Salesforce Marketing Cloud or Adobe, Voyado is more cost-effective and easier to deploy — while still offering a rich and versatile feature set.
How much does Voyado cost?
Voyado’s pricing is typically based on customer volumes and the desired functionalities. The cost usually includes a monthly subscription fee and potential onboarding charges. Pricing can vary significantly depending on the size and needs of the business — which is why we always provide a tailored project assessment and roadmap.
Who might Voyado not be suitable for?
If a company’s business is not focused on consumer customers (B2C), or customer data is not a central part of its operations, the scope and features of Voyado may be excessive. Similarly, smaller businesses without sufficient resources or data volume may not fully benefit from the platform.