What does Klaviyo do?
Klaviyo is a powerful marketing automation platform that helps e-commerce stores boost sales through targeted email and SMS marketing. It combines customer data, purchasing behavior, and marketing tools into one easy-to-use system. With Klaviyo, you can build automated message flows like abandoned cart campaigns, welcome emails, or loyalty-building series—all driven entirely by data.
Who is Klaviyo suitable for?
Klaviyo is an especially good choice for e-commerce businesses using platforms like Shopify, WooCommerce, BigCommerce, or Magento. It suits companies aiming to take their marketing to the next level by leveraging customer data to send automatically personalized messages. Klaviyo works well for both growing and established brands with an active email list or plans to build one.
How much does Klaviyo cost?
Klaviyo offers a free starter package for small lists (e.g., under 500 contacts), after which pricing is based on the size of your email list. For example:
Email: starting at approximately $20–30 per month (for 500–1000 contacts)
SMS messages: priced separately based on the number of messages
Klaviyo’s pricing is flexible and scales with your business. An up-to-date pricing calculator is available on their website.
Klaviyo differs from HubSpot and ActiveCampaign by focusing entirely on e-commerce
Klaviyo offers the deepest integrations, real-time use of purchase data, and ready-made store-specific automations. Unlike HubSpot’s broad CRM focus or ActiveCampaign’s more general automation, Klaviyo is built from the ground up for conversions and sales growth in e-commerce.
Who might Klaviyo not be suitable for?
Klaviyo may not be the best solution if your business isn’t using email marketing at all yet or if you don’t have enough customer data to leverage in automations. It also doesn’t offer its full potential for physical stores without an online shop. Additionally, if you’re looking for the cheapest possible email tool without the need for deeper analytics or automation, Klaviyo might feel like an overly robust option.
Klaviyo’s key benefits
Data utilization: Klaviyo combines customer data, website behavior, and purchase history to tailor messages individually.
Ready-made automations: The platform offers a wide selection of ready-to-use automations that can be activated quickly without coding.
Integrations: Klaviyo integrates seamlessly with popular e-commerce platforms and other tools like Meta Ads and Google Ads.
Reporting and testing: A/B testing and real-time analytics help optimize campaigns efficiently.
Security and GDPR: Klaviyo complies with data protection requirements, and European data servers are available.
Why is Klaviyo part of 70/30 Digital’s service offering?
Klaviyo is part of 70/30 Digital’s service offering because it provides e-commerce exactly the tools data-driven growth requires: precise customer segmentation, automation based on purchasing behavior, and clear metrics to improve marketing efficiency. It fits perfectly with 70/30 Digital’s philosophy, where the goal isn’t to do more marketing— but smarter and more measurable marketing.
When is Klaviyo the right choice?
When is Klaviyo the right choice?
Klaviyo is a trusted marketing automation and CDP tool for many Shopify stores as well as other online businesses.
The ready-made integration between Shopify and Klaviyo is very easy to use — but stay alert: the out-of-the-box integration model doesn’t serve everyone equally well, and for some, it’s worth customizing it to better fit their specific business needs.
Klaviyo is especially popular in the USA, and it’s important to note that Klaviyo’s servers are located in the United States. As of spring 2025, they have no plans to establish data centers in the EU.
What does Klaviyo cost?
Klaviyo is free to use for up to 250 contacts.
In practice, this means you can test Klaviyo completely free of charge. Pricing increases in tiers from there — for example, 10,000 contacts costs $150 per month. For the most up-to-date and accurate pricing, visit Klaviyo’s pricing page.
Is Klaviyo GDPR-compliant?
GDPR-yhteensopivuus on suurimmaksi osaksi kiinni käyttäjistä ja käyttävän yrityksen käytänteistä. Eli että dataa kerätään ja käsitellään tietosuoja-asetuksen mukaisesti.
GDPR compliance largely depends on the users and the practices of the company using the tool.
This means that data must be collected and processed in accordance with data protection regulations.
Regarding Klaviyo, it’s important to note that its servers are located in the United States, meaning that data is effectively transferred outside the EU.
If you choose to use Klaviyo, it may be wise for your company to conduct a so-called TIA — Transfer Impact Assessment.
Read more about TIA here.
What is the process of implementing Klaviyo like?
It’s good to note that Klaviyo offers only limited support for onboarding — mainly in the form of online resources and video tutorials.
When working with a partner like 70/30 Digital, the onboarding process typically includes the following steps: designing the data model (e.g., custom fields), migrating data from previous systems, creating email templates, warming up the sending IP address, and providing user training.
In the fastest cases, onboarding can be completed within a few weeks, but the actual timeline always depends on your company’s existing digital infrastructure, required integrations, and often at least some coordination with other essential infrastructure partners.
What other tools are typically compared to Klaviyo?
Klaviyo is often evaluated alongside tools like Custobar and Voyado — and sometimes also platforms like Omnisend.
We recommend that, before even watching a demo of any tool, a company first considers its own needs, starting point, and level of digital maturity.
This helps avoid what we call the shiny new object syndrome — falling blindly in love with a tool’s features without evaluating their true business value.
70/30 Digital, backed by solid experience, helps you identify the right technologies.
Read more about our technology curation services.