ActiveCampaign

A cost-effective and convenient automation tool that scales well as your needs grow

ActiveCampaign grows with you

ActiveCampaign is an approachable tool that serves both beginners and more advanced users. At the same time, the platform offers everything you need—without anything extra.

You don’t pay for potential

Many companies choose a platform based on exciting potential use cases—only to leave those features untouched. With ActiveCampaign, you’re not paying extra for bells and whistles you won’t use. Yet the platform still performs well and meets the needs of many B2C and B2B businesses alike.

CRM and Marketing Automation

ActiveCampaign is made up of a CRM module and a marketing automation and email module. Together, these provide a solid foundation for leveraging your customer data—whether you’re a B2B or B2C company.

ActiveCampaign – Smooth Start, Powerful Results

ActiveCampaign is a great tool for situations where the team is eager to learn, but the organization as a whole isn’t quite ready to adopt more heavy-duty platforms.

When is ActiveCampaign the right choice?

ActiveCampaign is an excellent solution for a wide range of situations and environments—whether in B2C or B2B businesses. It’s a great platform for learning and experimenting with marketing automation and data collection, as it scales well and continues to serve as your ambitions grow.

In terms of pricing, ActiveCampaign is often more affordable than platforms like HubSpot. However, the final cost depends on the features you choose and the number of contacts in your database.

How much does ActiveCampaign cost?

The price varies based on the selected modules and the number of contacts. With basic functionality and 5,000 contacts (unique email addresses), ActiveCampaign costs around a couple of hundred euros per month.

Features like eCommerce functionality (e.g., transactional messaging), advanced reporting capabilities, or sales tools will increase the cost.

For the most accurate pricing, it’s best to check ActiveCampaign’s official pricing page or reach out to 70/30 Digital directly.

When might ActiveCampaign not be the right choice?

ActiveCampaign works well in eCommerce, but omnichannel businesses should be aware that integrating a POS (point-of-sale) system typically requires a custom integration. ActiveCampaign does not offer custom integrations itself, so a separate implementation partner or developer is needed for this.

While ActiveCampaign offers solid APIs, there are also strong domestic alternatives better suited for omnichannel needs.

It’s also important to note that in ActiveCampaign, every contact must have a unique email address. A customer ID alone is not sufficient for identification, which can limit use cases—especially in omnichannel scenarios where an email address may not always be available.

ActiveCampaign FAQ

Is ActiveCampaign GDPR-compliant?

GDPR compliance largely depends on the users and the practices of the company using the tool. In ActiveCampaign, you can choose to have your data stored within the EU.

What does the ActiveCampaign onboarding process look like?

ActiveCampaign offers a robust onboarding program, which includes migration from your previous tool to ActiveCampaign handled by their experts. Depending on your starting point, the platform can be up and running within a few weeks. However, integrations may extend the onboarding timeline.

What other tools are typically compared to ActiveCampaign?

If there’s limited experience with marketing automation, ActiveCampaign is often compared to tools like MailChimp or Smaily. For companies with more experience and higher digital maturity, ActiveCampaign is more commonly evaluated alongside platforms like HubSpot or SalesManago.