Marketing automation

Let's be honest: the tool that was supposed to handle your marketing automation probably isn't exactly free. Now it's time to make it actually work. This is exactly what we specialize in!

What is marketing automation?

If you had asked this ten years ago, the answer would have been clear: marketing automation meant messages triggered and sent automatically based on certain actions. But today, marketing automation can mean automatic data updates, distributing data across different channels, website personalization based on data—and much, much more. In the past, there was a lot of talk about marketing automation tools, but as technologies have evolved, the conversation has shifted more toward CDP solutions (customer data platforms). At the same time, more and more B2C companies are finding it necessary to move from traditional marketing automation tools toward more capable, CRM-like solutions.

Even though the terminology keeps changing, the core idea is more important than ever: continuously activating your own customer base in a timely and personalized way is the most cost-effective form of marketing there is.

Are we the partner you’ve been looking for?

Is your technology just sitting there gathering dust?

Did you invest in an impressive and expensive tool that was supposed to pay for itself? But somehow, the return still hasn’t shown up. We know how to unlock the value—not just from your tool, but from your entire digital ecosystem and data.

You simply don’t have the time or the people

It’s completely understandable that there isn’t always time or resources to explore every knob and setting of your tools. Let us handle it all for you as we love technology. We can take charge of the daily tasks or teach your team to do it themselves.

You're aiming for data-driven marketing

Customer data-driven marketing will be the only way to market in the future. But where to start? Perhaps with your first automations. You learn by doing, and with a good partner by your side, you can go far.

Marketing automation with 70/30 Digital

We are a marketing agency 100% focused on first-party customer data. We work seamlessly with the most popular marketing technologies, and our sharp focus has quickly led to deep expertise in both marketing automation and customer data.

We make your existing technology deliver results.

Nearly every company has invested in some form of marketing automation technology or a CDP (Customer Data Platform). And nearly as many are underutilizing that technology. With the right partner and a systematic approach, we’ll turn your technology investment into real results.

When needed, we’ll help you find a new, better technology.

We’re not fans of large, years-long technology projects. But sometimes the situation calls for a fresh look at what kind of technology will truly get your business moving. You can read more about this under Technology Audit and Recommendation.

Action that delivers measurable results

Measuring marketing automation is part of measuring the value of your own customer data. Tracking opens, clicks, and conversions is important—but if you focus only on those, you’ll miss the full potential of your data. That’s why it’s also crucial to measure things like customer retention, purchase frequency, and the size of your active customer base. Marketing automation can have an impact on all of these.