Loyalty programs and concepts

Turn customer relationships into a competitive advantage. A well-designed loyalty program not only rewards loyalty—it generates valuable data, increases purchase frequency, and deepens the connection to your brand.

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Why have your own loyalty program?

Own customer data is valuable capital for any company and a path to unique competitive advantage. But simply using a basic newsletter program is no longer enough—almost everyone has those. A loyalty program is one of the best ways to collect, enrich, and utilize customer data in a way that grows both customer relationship value and business performance.

A well-built loyalty program delivers strategic benefits because owning your customer data gives your company control over customer relationships without relying on external platforms like Meta or Google. At the same time, it deepens the customer relationship: instead of isolated purchase events, it creates continuous, value-generating interaction—even dialogue. While launching a loyalty program requires investment, its expected returns are clear—improved customer retention, increased purchase frequency, and more precise marketing targeting.

70/30 Digital’s approach

Our philosophy: 70% of resources are dedicated to leveraging your own data, and 30% to paid media.


This approach gets to the core of loyalty programs: collecting your own data, analyzing it, and using it to drive conversions.

Why choose 70/30 Digital as your partner?

Deep expertise in customer data – we believe marketing is built around your own data.

Comprehensive service – strategy → technology → automation → content → analysis.

Experience with our tools – we master all the most popular CRM and CDP technologies as well as marketing automation tools. We always recommend tools that manage data within the EU for our clients.

Agile operating model – agility and measurement at every stage, with full transparency for our clients.

Building a loyalty program the 70/30 Digital way

Everything starts with clear goals. Together, we define the main purpose of the program and how it fits into your business strategy:
– Are we increasing purchase frequency?
– Are we building loyalty and engagement?
– Or are we strengthening your brand’s sense of community?

Based on this, we create a solid concept that guides the entire design and implementation of the program. Also note, we have created successful loyalty programs for organizations without direct e-commerce sales.

Next, we map out the customer touchpoints within your digital ecosystem. This could include digital loyalty cards, collection campaigns, or code redemptions from product packaging—elements that integrate smoothly into both everyday life and technical systems.

At the same time, we design the visual identity and user interface of the loyalty program to ensure the customer experience aligns with your brand and is easy to use.

Based on the previous steps and our extensive experience, we curate the right tool or tools for building your loyalty program. Every company has slightly different needs, so the most advanced or expensive technology isn’t automatically the best fit for everyone.

In addition, we design and implement the necessary integrations—such as with POS systems, e-commerce platforms, or mobile apps—seamlessly incorporating them into your existing systems.

The effectiveness of the loyalty program is measured with clear KPIs such as:

  • new customer acquisition

  • customer lifetime value (CLV)

  • purchase frequency

  • engagement rate

Analytics is not just reporting—it forms the foundation for continuous improvement. We use agile methods to plan and execute improvement cycles.

We ensure the program doesn’t remain just a technical solution but is adopted throughout the entire organization. We train staff in using the chosen tools and guide them with clear operating models for both program management and customer service.

Often, the smartest approach is to build the necessary initial automations into the program that enable personalized and effective communication to different customer segments.

A loyalty program is a living entity. As data accumulates, the program can be expanded to include:

  • VIP programs or membership tiers

  • Campaigns that leverage gamification

  • Partner collaborations or product rewards

The program scales alongside your business—adapting as your goals and customer behavior evolve.

Interested in loyalty programs? Leave your contact details, and we’ll get in touch with you.