Who
We Are
We are passionate experts in data, customer experience and marketing technologies. New team members often say it feels great to be among like-minded people. Together, we dive deep into the world of customer data and tech, and as our client, you can be sure the work never falls on just one pair of shoulders.
All of us have worked on the client side, so we understand the day-to-day realities and challenges of in-house marketing. That’s why we’re here to help. Our processes are smooth and working with us simply feels good.
First-Party Data Experts – The Team at 70/30 Digital
Anna M. Lehto
CEO & Founder
Founder of 70/30 Digital. With over 10 years of experience in digital marketing and digital transformation. A strategist, digital advisor, podcast host, and transatlantic sailor.
Previously worked at iProspect/Dentsu, Aurinkomatkat, and Messukeskus
✉ anna[at]7030digital.com
Sami Hyry
Head of Sales & Growth
ChatGPT sanoi:
Previously worked at Grano, HSL, and Bo LKV
Henry Verlin
Chief Technology Officer
Full-stack developer and the driving force behind technological development at 70/30 Digital. Henry uniquely combines a solid understanding of practical marketing with the ability to lead technological innovation forward.
Previously worked at iProspect/Dentsu, Veikkaus, Dealfront, and Phaver
✉ henry[at]7030digital.com
Jere Taussi
Sr. Digital Strategist
Jere is a digital marketing generalist. With over a decade of experience in the field, he knows what works—and what doesn’t. Strategies powered by first-party data are close to his heart, as are agile methods.
Previously worked at Grano, JC Decaux, and Messukeskus
✉ jere[at]7030digital.com
Susanna Melander
Modern Marketing Specialist
An expert in customer insight and automation, and our go-to Custobar specialist. Building, understanding and analyzing customer journeys comes naturally to her. Challenges are made to be solved.
Previously worked at Halti
✉ susanna[at]7030digital.com
Annastina Myllylä
Modern Marketing Specialist
A super-organized expert in first-party data. With Annastina’s friendly touch, automation flows smoothly and content comes to life!
Previously worked at Kiva Helsinki
✉ annastina[at]7030digital.com
Johanna Kuosmanen
Insight & Segmentation Work
Johanna handles our segmentation work—and does it with great care. A top-tier statistics expert, she has the rare ability to translate research findings into practical actions and clear recommendations. She’s also the mastermind behind one of Finland’s most successful loyalty programs.
Previously worked with brands such as Kotipizza, Visit Levi, and Subway.
Sophia Båge
Nordic collaborations
We also operate in Sweden, where we rely on Sophia’s expertise and skills. She’s a seasoned pro in first-party data and a true visionary—especially when it comes to unlocking the full value of data for long-term business impact.
Previously worked with companies like Ottoboni and CDON, and has taught at Berghs School of Communication.
Katariina Widerholm
Modern Marketing Specialist
With customer insight, data, and storytelling – we deliver results!
Kata speaks the language of your customers and builds campaigns that engage and convert, whether it’s B2B or B2C.
Previously worked at companies like Sanoma, S-ryhmä, and leading media agencies.