But how to get organized around all new tasks when you have old ones as well? Enter marketing ops, or marketing operations.
We’ll go through your processes, identify new needs and create a new way of working that will let your team shine in the modern marketing world.
You’ve identified that you want marketing to evolve. You’re serious about making your marketing team a viable source of growth in your company. When done right, marketing operations will offer you a 15-20% growth in marketing effectiveness.
Data led marketing need marketing operations to succeed. Marketing operations takes the technology and the data and combines those with a way of working that makes the most of your tech investments.
Chances are that you have begun your marketing transformation by adopting new technology. Soon you’ll see that with new tools come new processes and tasks. Do you already have automations gone wrong? Old data that should be flushed? Site content not tagged right? Talk to us, we’ll sort all of this for you.