Without a framework, activities are short-sighted and prone to criticism which makes marketing often a support function. Marketing Ops addresses this issue. We define the way your marketing team operates, set KPI metrics and practice a model that aims for continuous improvement and learning.
MODERN MARKETING REQUIRES CHANGE
Transitioning to modern marketing introduces new roles and processes that your marketing team needs to manage. This includes tasks such as monitoring automations, quality control of data and tracking key metrics.
MAKING WORK MORE EFFICIENT
But how to reorganise when even the old tasks seem time-consuming? This is where Marketing Ops or the marketing operational model comes to the rescue.
AGILE COACH FOR YOUR TEAM
We will go through your processes, identify new needs and establish new working methods that enable the success of your marketing team!
ARE YOU READY TO START GROWING WITH 1ST PARTY DATA
IS MARKETING OPS SUITABLE FOR YOU?
Together we will transform your activities into a systematic and measurable process, making the role of marketing as a driver of your growth clear.
YOU WANT TO TAKE MARKETING TO THE NEXT LEVEL
Have you identified the need for your marketing to evolve? Have you decided that marketing will become the secret weapon for your company’s growth? When executed properly, transitioning to the Marketing Ops model can bring about a 15-20% increase in marketing efficiency (McKinsey).
YOU COLLECT 1ST PARTY DATA AND USE IT IN YOUR MARKETING
Data-driven marketing requires Marketing Ops to succeed. Marketing Ops is a model where technology, data and working methods all fit together perfectly, ensuring a return on your investments.
YOU HAVE TASKS THAT DON'T BELONG TO ANYONE
It’s likely that you have modern marketing technology at your disposal. New tools often come with new tasks that are left without a responsible party or worse they remain unaddressed altogether. Perhaps you have automations running that no one is monitoring? Who is in charge of cleaning up inactive contacts? And who compiles reports for the executive team? Marketing Ops provides answers to these questions.