MARKETING METRICS

Modern marketing requires the right metrics which are systematically used for support. We assist you in identifying not only the correct metrics but also methods to put them into practice.

Kuva: Helsingin kaupunginmuseo / Kuvaaja ei tiedossa: Margit, Gurli ja Ragnar Nyberg purjeveneessä

UTILISING MARKETING METRICS EFFECTIVELY

Modern marketing can, perhaps for the first time ever, generate numbers that enable significant decisions about the direction of your business.

MEASUREMENT AND DATA DASHBOARDS

Controlling your marketing efforts is significantly easier when your metrics are in one place, allowing you to focus on analysis rather than gathering numbers. We create agile and cost-effective dashboards for monitoring results.

CLARIFYING THE METRICS

Marketing metrics should be on the management’s agenda. However, clicks or impressions may not be the right data to bring to these tables. Instead, insights into the profiles of your most valuable customers, understanding which channel works for each segment or identifying sales potential across different channels are key.

ARE YOU READY TO START GROWING WITH 1ST PARTY DATA

IS MARKETING METRICS SUITABLE FOR YOU?

The right metrics quickly reveal the direction of progress.

DIFFERENTIATE REAL-TIME AND LONG-TERM MARKETING METRICS

Not all numbers are equally important. Marketing metrics guide our actions so it is crucial to choose the right ones. Here is a tip: the metrics that are right for you usually don’t come pre-built in analytics tools.

LOOK INTO THE FUTURE, NOT ONLY THE PAST

Many marketing teams report website visitors and other metrics provided by tools. However, the most valuable metrics are usually a combination of variables from different sources. Predictive metrics provide the most value. What if you could forecast sales for a specific segment, for example?

SHARE YOUR MARKETING METRICS

Utilise your company’s intranet, office screens, Slack, Yammer and any other internal channel to display marketing metrics and the data you are working with. Make the numbers visible and explain the actions behind them. Also, celebrate when the numbers move in the right direction!