THE STRATEGY FOR CHANGE

by 70/30 Digital

... is a no nonsense vision of how to take your company’s digital transformation forward.

We will cover all technology and processes that directly can have an effect on customer experience. We will dig into your target audience and how your company can even better cater to their needs. We will evaluate the quality of your data and the way you work.

Through cross-analysis between your company goals and status quo we identify a bigger picture of how your digital future would look like for you and your customers and how to get there.

We will also deliver proposal on concrete changes in ways of working and producing data so that your marketing / sales / digital team can ever iterate their work.

IS THIS PRODUCT FOR YOU?

1

YOU know your own data's worth

You’ve identified that in the very near future, if not already now, you must build your marketing on top of your own data. That’s a major first step, congratulations on that! We help you from this point forward weather you have a massive amount of own data or little to none.

2

YOU WANT A COMBINED DATA & MARKETING STRATEGY

Marketing has changed and so needs to change the way marketing strategies are done. Customer experience and your own data should be the starting point for all marketing: how you collect it, how you use it and how you work with it. Our strategy takes into account all this and the way your inhouse team works. 

3

YOU HAVE AN INHOUSE TEAM

We believe that all the tech in the world will not do any good unless the teams using it will be taken into account as well. That is why we interview your team and make the a part of the strategy work. After all, they are the real starts going to make the difference in your company.

4

YOU COULD USE HELP IDENTIFYING THE RIGHT TOOLS

There are over 8 000 marketing technologies available globally. I bet some vendors have reached out to you? We love the vendors and we love tech. But we do believe that not all tech fits all companies and that by purchasing a shiny expensive tool will make much change. That is why we help companies identify the right tools by taking into account the company needs, the team, resources and competences, digital maturity and the company’s customers.

THE PROCESS:

Your status quo

First we audit your status quo. How you work, which tools you use, how is your data and metrics. We talk to you guys to get a hang of what’s really going on.

Where you want to be

Next we look into your strategy. How do you want your business to look like in 5 years? How is marketing playing a key role in this? Through gap-analysis we quickly identify must win battles.

The strategy

Must win battles are turned into a marketing and digital strategy, taking into account your own team, your resources and content in all channels – of course focusing on  your own data. 

Road map

A great strategy is nothing without a proper plan to operate it. We turn the strategy into an actionable road map that will help you implement the change.

Interested in finding out more?

Let’s have a coffee over Teams, talk about modern marketing and tech or just go through your  company’s situation and possible solutions. We’re laid back and just love to talk about these things so drop us a line!