MARKETING STRATEGY IS DIGITAL STRATEGY
70/30 Digital’s marketing strategy is a strategy for modern marketing. We merged recent changes in marketing and digitalisation into a strategy that we believe serves better than traditional marketing strategies. In essence, we created a product that we would have wanted to buy.
MODERN MARKETING STRATEGY
We focus particularly on your technological capabilities: what does your digital ecosystem look like and does it align with your company’s strategy? How does your technologies impact your customer experience and what kind of data do you have about your target audience?
CURRENT SITUATION AND GOALS
We cross-analyse your current capabilities and objectives. Through gap analysis, we identify areas where your marketing needs improvement.
As a result, you will know which technologies, operating model, metrics and content you will use to execute modern marketing.
ARE YOU READY TO START GROWING WITH 1ST PARTY DATA
YOU HAVE IDENTIFIED THE POTENTIAL OF 1st party DATA
You have recognised that in the very near future, if not already, marketing needs to shift towards becoming a collector, processor and user of your own data. This is an important realisation and congratulations if you have come to this conclusion! We will help you move forward with this, whether you already have a lot of data or none at all.
YOU WANT TO STRENGTHEN YOUR IN-HOUSE TEAM
We believe that technology needs a team alongside it to maximise its potential. That’s why we involve your team closely in the strategy work because they are the winning team that will ultimately change the direction of your marketing.
YOU NEED HELP CHOOSING THE RIGHT TOOLS
There are over 8,000 different marketing technologies and tools available worldwide. We bet a few tool vendors have reached out to you as well? We have a strong appreciation for technologies and their providers, but we don’t believe that all technologies are a one-size-fits-all solution. We also don’t believe that any single technology can solve everything. That’s why we help companies identify the right technologies for them. In this process, we take into account the company’s goals, available resources, digital maturity and the needs of the target audience.