Your technology and platform choices directly impact the quality of your data, your marketing capabilities and the customer experience your brand delivers. That’s why the development of your digital ecosystem should be at the heart of your company’s marketing efforts.
THE TOOLS YOU CHOOSE MATTER
Each of them affects the smoothness of the customer experience. Each tool also influences your team’s working methods and processes. Most importantly, each tool you choose impacts what data you can collect and use and at what cost.
DIGITAL ECOSYSTEM AUDIT
Through a digital ecosystem audit, you will gain an understanding of the current state of your technologies, data flow and the potential or limitations of the technologies in place.
NEW DIGITAL ECOSYSTEM
We cross-analyse your digital capabilities against your company’s objectives and see how these two align or don’t align.
ARE YOU READY TO START GROWING WITH 1ST PARTY DATA
IS A DIGITAL ECOSYSTEM AUDIT SUITABLE FOR YOU?
A digital ecosystem audit describes the potential new and existing marketing tools, their interrelationships and ownership within the organization.
YOU WANT YOUR TECHNOLOGY INVESTMENTS TO START PAYING OFF
Are you uncertain about how your investments in technology will translate into growth? You’re not alone. A digital ecosystem audit helps you not only to see what works and what doesn’t but also why.
YOU ARE NOT SATISFIED WITH THE CURRENT TOOL CAPABILITIES
Did you pay a significant amount for a tool that was supposed to change everything, but in reality, nothing really changed? Let us take a look at your technologies and curate a shortlist of tools that are specifically tailored to your needs.
YOU LACK A COMPREHENSIVE VIEW OF TOOLS AND THEIR RELATIONSHIPS
This is our favourite exercise: Draw the technologies you use and their relationships in 3 minutes. Perhaps not so easy? However, it is crucial to understand how the tools work together because the digital ecosystem not only forms the foundation of marketing but also the prerequisites for collecting 1st party data.
Let’s open your tech stack and draw a picture of all the tools you use. We talk to your people and identify processes and competences around your digital ecosystem.
Looking at your company strategy and goals we analyse how the current digital ecosystem helps or hinders you.
New digital ecosystem
How does your new tool stack look like? What kind of integrations are there, what kind of data? Don’t worry, we appreciate a good dose of realism so we thrive to give you only actionable advice.
This is super important. We take into account you resources and other ongoing projects as well as your working methods. Then we create a roadmap to guide you in implementing your new digital ecosystem.