DIGITAL DIALOGUE
Digital dialogue is our approach to building the brand and customer experience in the digital realm. We believe they are one and the same. As a result, you will know in which touchpoints you serve your customers and also with which content and technologies in which channels.
CUSTOMER EXPERIENCE IS DIGITAL DIALOGUE
Your customer experience is built through an ongoing dialogue between your company and your customers – most often in digital channels. Therefore, it’s crucial to ensure that this interaction is efficient and meaningful.
EVERY TOUCHPOINT COMMUNICATES YOUR BRAND
Your brand is constructed in every touchpoint with your customers. In the digital world, there are countless touchpoints.
YOUR BRAND MUST BE VISIBLE AND AUDIBLE
Managing the customer experience and building the brand in the digital realm can be challenging. Your brand is present in so many different channels and in so many different ways.
ARE YOU READY TO START GROWING WITH 1ST PARTY DATA
IS THE DIGITAL DIALOGUE STRATEGY SUITABLE FOR YOU?
A digital dialogue plan is like a content strategy, but so much more. We audit the effectiveness of your digital dialogue and determine how it could work better.
THE DIGITAL CUSTOMER JOURNEY IS UNMAPPED
You haven’t opened up the digital customer journey or mapped the touchpoints that influence the customer experience. This forms the foundation for all activities and we would be happy to assist in mapping the customer experience.
YOU WANT TO UTILISE YOUR OWN DATA
Your company’s own data will be the foundation of your marketing in the future. At its best, 1st party data tells you where your customers are on their customer journey.
YOU WANT TO BUILD YOUR BRAND
Numerous studies have shown that a strong brand generates more profits and protects companies during economic downturns. Brand building now takes place in the digital realm and is closely tied to the customer experience you provide digitally. Let’s work on these together.
THE PROCESS
TARGET GROUP
Everything starts with your data. We look at your customer data and draw a profile of the persona we will be talking to in the digital world.
Your data needs
Sweet content online is not enough. We need to understand what kind of data your company needs in the future.
Your tech
You may already have some tech in place, which is perfect. We’ll check if there’s any need to develop some functionalities or automations further or iterate your data model in order for digital dialogue to really deliver.
Road map
After delivering a stellar digital dialogue strategy we top it off by offering a road map to how you and your team can start operating the plan. After all, fancy ideas always need a proper excecution plan.