We love content. In the digital world, it is the voice of your brand and the conversationalist with your customers. Content marketing, at its best, is like a knowledgeable and customer-aware salesperson.
THE POWER OF 1st party DATA
Marketing is becoming increasingly reliant on your own data. The best way to gather your own data is through website content. The best content also ranks well in search engines and brings in new contacts for your company.
Content marketing can no longer be just about creating content for the fun of it. In the era of modern marketing every piece of content must utilise and generate data.
HELP WITH TARGETING
Content marketing is not only essential for reaching the target audience but it also serves to educate more about the audience: what content do they enjoy consuming and what do they respond to?
ARE YOU READY TO START GROWING WITH 1ST PARTY DATA
IS CONTENT MARKETING SUITABLE FOR YOU?
You collect high-quality data only from primary sources, that being your own channels.
EVERY PIECE OF CONTENT SHOULD HAVE A GOAL
What do you want this specific content to tell you about your target audience? What would you like to happen after the audience has engaged with your content? In the era of 1st party data, content should be designed to generate data and increase your understanding of your customers.
Without content, there is no data. That’s just the way it is. Without content, you wouldn’t know which websites interest your target audience, how you rank in search engines and you wouldn’t be able to segment your audience very effectively. Content opens up the opportunity to better understand your audience and thus help with segmenting and targeting.
PROCESS ENSURES RESULTS
Productive content marketing needs a supporting process that is optimised by continuously measuring marketing activities. Only a continuous process can be improved and refined. Did you know that up to 70 percent of Finnish companies do not have a modern marketing process?