70/30 Digital

70/30 Digital

UNDER THE PRESSURE OF DIGITAL TRANSFORMATION, IT IS OFTEN HARD TO KNOW WHICH ROUTE TO TAKE.

WE HELP YOU TRANSFORM AND GROW.

70% OF YOUR RESOURCES SHOULD GO TOWARDS YOUR OWN TEAM AND YOUR OWNED CHANNELS.

We help you modernize your marketing. We believe in building your marketing and customer experience on top of your own, first party data. We do  this by helping you check your technology stack, your marketing operations model and your data quality & structure. Our mission is to help marketing teams to truly become the growth makers in companies.

REFERENCES

OAJ

data led PR and content creation

70/30 Digital helped transform our communication activities into a data led process. They immediately understood not only our goals but also where we were starting from and quickly mapped out how we could achieve that goal. The end result was a solution that supports our continuous learning and the development of online communications. In addition, we grew the analytical expertise of our own team with the excellent training led by Anna.

Heikki Pölönen | Communications Manager | The Trade Union of Education in Finland, OAJ

Finnish Housing Fair

Digital ecosystem Mapping

70/30 Digital came to our help when we were in the midst of our digital transformation. We wanted to plan our next steps so that the customer experience remains number one and our own resources are used smartly. In the project with 70/30 Digital, we conducted an in-depth analysis of our current state and reflected how our goals would turn into technology. Anna’s way of working was exceptionally clear and knowledgeable. We gained encouragement in our transformation as well as a clear digital roadmap that considerably streamlines what we do. Anna is a great sparrer and excellent at identifying customer needs and bringing solutions to them.

Anne Pallaste | Director, Brand, Insight & Experience | The Finnish Housing Fair

offering

THE STRATEGY FOR CHANGE

Strategy that describes which tools, operating models and development projects will take your company forward in digital transformation.

DEFINING YOUR DIGITAL ECOSYSTEM

The tools you use will define how your customers experience your brand and your product. By first auditing and then defining your digital ecosystem we propose which tools, data and integrations would serve best your company and the company’s goals.

CUSTOMER EXPERIENCE AS DIGITAL DIALOGUE

Customer experience is the ever continuing dialogue between your company and your customer. Most often the dialogue takes place in digital channels. Defining the digital dialogue is defining the customer
experience you are looking to give in the digital world.

MARKETING OPS

Together we transform your marketing teams process into a systematic and measurable, hence iterative way of working.

THE STRATEGY FOR CHANGE

Strategy that describes which tools, operating models and development projects will take your company forward in digital transformation.

DEFINING YOUR DIGITAL ECOSYSTEM

The tools you use will define how your customers experience your brand and your product. By first auditing and then defining your digital ecosystem we propose which tools, data and integrations would serve best your company and the company’s goals.

CUSTOMER EXPERIENCE AS A DIGITAL DIALOGUE

Customer experience is the ever continuing dialogue between your company and your customer. Most often the dialogue takes place in digital channels. Defining the digital dialogue is defining the customer
experience you are looking to give in the digital world.

MARKETING OPS

Together we transform your marketing teams process into a systematic and measurable, hence iterative way of working.

IN ADDITION

SEO

Investing in SEO will give returns for years to come. Literally. Google is one of the most cost efficient channels to find new audiences. Our SEO-team will get you all set with over 10 years of expertise.

“THE TECHNICAL STUFF”

One could argue that 9 out of 10 teams use less than 20% of the capabilities that their marketing tech has. We’re here to help with that. Be it building automations or segments in your MA tool or events in your Analytics, we are glad to be the “technical people” who will do it for you.

Marketing metrics

Wouldn’t it be nice to focus on making the analysis instead of hunting down all your numbers from different platforms? We’ll get you cost efficient data dashboards you can proudly show to in the board room.

CONTENT Marketing

We love to create content that not only converts but also excites, makes a difference and rises smiles. Get in touch to hear more!

SEO

Investing in SEO will give returns for years to come. Literally. Google is one of the most cost efficient channels to find new audiences. Our SEO-team will get you all set with over 10 years of expertise.

“THE TECHNICAL STUFF”

One could argue that 9 out of 10 teams use less than 20% of the capabilities that their marketing tech has. We’re here to help with that. Be it building automations or segments in your MA tool or events in your Analytics, we are glad to be the “technical people” who will do it for you.

MEASUREMENT AND DATA DASHBOARDS

Wouldn’t it be nice to focus on making the analysis instead of hunting down all your numbers from different platforms? We’ll get you cost efficient data dashboards you can proudly show to in the board room.

CONTENT CREATION

We love to create content that not only converts but also excites, makes a difference and rises smiles. Get in touch to hear more!

Our Process

your current status

We like to start off by evaluating where you are with your marketing and customer experience right now. How is your digital ecosystem, your processes, your metrics? What are your pain points and deepest wishes?

Your strategy

We then look at your company’s strategy. From there we should find out where your business is headed. Now, often there is something missaligned between the business strategy and the digital ecosystem, marketing or customer experience. Heck, otherwise you wouldn’t be reading  this right now, right?

gap analysis and action plan

Okay, so let’s do a deep dive to what is missing from your marketing or digital operations by doing a simple, yet eye-opening gap analysis between your status quo and the  business strategy. We have a wide understanding of what modern marketing should and could be, but not all of it suits everyone. So we use our expertise to identify exactly which magic tricks from the modern marketing tool box would be beneficial for you.

road map

Now this is crucial. It is utmost important for us that we do not leave any of our customers alone with a power point full of jargon and high flying ideas. This is why we always present a road map. A realistic road map that takes into account your uniquel situation, your team resources and competences and your ambitions. Together we map out how you will start the transition.

In partnership with

LET’S BE IN TOUCH!

Let’s have a coffee over Teams, talk about modern marketing and tech or just go through your  company’s situation and possible solutions. We’re laid back and just love to talk about these things so drop us a line!